Image Licence - Explained
Licensing
Your licence, explained simply.
No royalties. No expiry dates. No complicated tiers of usage rights. Here is exactly what you can do with every image you download from All In Images.
One licence. Every image.
Download once. Use it forever.
Every image you download from All In Images comes with the same licence. It is perpetual, global and commercial. You pay once. You never pay again. There are no renewal dates, no expiry notices, no royalties. What you download is yours to use.
What you can and cannot do
You can
Use images across websites, apps, social media and digital campaigns
Use images in print materials. This includes brochures, textbooks, reports and packaging
Use images in internal communications. This includes presentations, intranets and training
Use images in educational content. This includes courses, LMS platforms and curricula
Use images in advertising. This includes campaigns, outdoor and broadcast
Use images as many times as you like, across as many projects as you like
Keep using images after your subscription ends. The perpetual licence stays in place
Crop, resize or adapt images for different formats
Use images globally, in any country or region
You cannot
Resell or sub-licence images to a third party as standalone files
Use images to train AI or machine learning models. This requires a separate AI Dataset Licence
Use images in content that is defamatory, discriminatory or misleading
Use images to misrepresent the people depicted. For example, do not associate them with views or roles that contradict their inclusion metadata
Strip the embedded metadata from any downloaded file. This is part of the compliance trail
Use images in pornographic, violent or hateful content
Download new images after your subscription or credits expire. Existing downloads are still yours
Who holds the licence
Individual (B2C) licence
If you buy a single image or bundle as an individual, the licence is held personally by you. This applies when you use a personal account and payment method. It covers your own brand or project, not your employer's.
Organisational (B2B) licence
If you are downloading or subscribing on behalf of your organisation, the licence is held by the organisation itself and extends to every named user covered under the plan. This applies to a company subscription, an Enterprise API plan, or any purchase made using your organisation's account and billing details.
Why this matters: if someone downloads or subscribes in a personal capacity and the images are then used in company materials, the licence has not transferred to the employer. This creates a compliance and IP risk for the organisation. If you are acting for your organisation, always purchase under an organisational account so the licence sits with the business, not the individual. If you are not sure which applies to you, contact us before you download.
Which licence applies to you
Single images and bundles
You buy a single image or a bundle of credits. Each download gives you a perpetual commercial licence for one brand and all its campaigns. Credits are valid for 24 months. Downloads are yours forever.
From £50 + VAT per image
Annual subscription plans
Your team gets downloads for the duration of your plan, up to the volume in your tier. Every image downloaded during your subscription period is covered by a perpetual licence. This continues even after the plan ends. Your subscription covers named users up to the limit in your Order Form.
Starter, Professional, Enterprise, Global Platform
Photography as a service
Your shoot produces images of your people in your workplace. Once your shoot is complete, the images are added to the All In Images library and you download them from there, with full resolution and full commercial rights reserved for your use. Exclusivity is available as an option. Ask us about it if you would prefer your images are not made available to other customers.
From £950 + VAT per shoot
Common questions
No. Every image you downloaded while your subscription was active is covered by a perpetual licence. You can keep using those images indefinitely. You just cannot download new images without an active plan.
Yes. Once you have downloaded an image, you can use it as many times as you like, across as many projects as you like, for as long as you like. There are no per-use fees or royalties.
Not automatically. A licence bought under a personal account belongs to the individual, not the organisation. If the images are for company use, purchase under your organisation's account so the licence is held by the business. If this has already happened, contact us and we can help resolve it.
If you are an agency, the licence applies to the end client's brand and should be held by the end user. Talk to us about agency licensing if you need to manage images across multiple clients. Contact hello@allinimages.io.
Every image file contains embedded metadata including a model release reference, consent date, subject role, and inclusion taxonomy tags. For subscription plans, we also provide a full EDI audit pack suitable for procurement reviews and Inclusion Pledge submissions.
No. AI training use is not included in any standard licence. It requires a separate AI Dataset Licence. If you need this, get in touch and we will walk you through the options.
Yes. You can crop, resize, colour grade and adapt images for different formats. The only restriction is that you must not use an image in a way that misrepresents the person depicted or conflicts with their inclusion metadata.
Yes. Every image in the library carries a valid model release for every identifiable person depicted, granted on the same perpetual basis as your image licence. You will never be asked to obtain separate releases for library images.
It means that if a third party makes a claim that the underlying training data or technology used to create an image infringes their intellectual property rights, All In Images will defend you. This applies provided you have used the image in accordance with your licence. You are protected.
Still have a licensing question?
We are a small team and we respond personally. Email us and we will come back to you within two working days.
This page is a plain-language summary of the key licence terms. It is not a substitute for the full legal agreement. For the complete terms that govern your use of the platform, please read our Terms and Conditions of Service.